Sky has apologised for cutting to a commercial break just seconds after Millwall fans invaded the pitch following their League One play-off final win.
In a gaffe that might remind older viewers of when ITV showed a Tic Tac advert instead of a last-minute Merseyside derby winner, Sky left viewers outraged at missing the highlight of the play-off final.
Just before the ad break started, an overweight Millwall fan was falling onto the pitch after a failed attempt at a cartwheel while one of his mates tickled a disconsolate Bradford player under the armpits.
One viewer, 60-year-old Tom Wilson from Kent, said:
“I’ve no idea what they were thinking of, but it was a massive insult to all of us who sat patiently through the 90-minute build up.
“I couldn’t have cared less about those mediocre footballers whacking the ball around.
“The director kept on showing the football instead of the Millwall fans, for some reason, and then when it finally starts to kick off they just switched off.”
Sky said the advert break had been booked at the final whistle months in advance.
It points out it made highlights of the pitch invasion available to free-to-air channels for everyone to enjoy on their 10 o’clock news shows.
Sky says due to demand it is considering making a service available on its red button showing constant footage of Millwall fans during their televised games next season.
Image courtesy of Ben Sutherland via Flickr